It is National Small Business Week, and we’ve been celebrating the entrepreneurial spirit and highlighting the enormous impact that small businesses make in today’s economy.  In appreciation of the contributions small businesses like yours make, I wanted to give you a resource that will help you do more with less.  For small businesses with big business goals, we present the Ultimate List of Free Small Business Marketing & Management Tools.

Download “30+ Powerful Free Small Business Marketing & Management Tools You Need to Try” PDF

You’ve probably heard of most of the free tools on the Ultimate List of Free Small Business Marketing and Management Tools.  They are popular tools and apps that show up scattered across “best of” blog posts every day.


Download and save “30+ Powerful Free Small Business Marketing & Management Tools You Need to Try” as a PDF on your desktop, tablet or smartphone to read later.  You can check out each tool at your own pace, research them online on any device with handy links, and decide which ones will help grow your small business.

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POWERFUL FREE SMALL BUSINESS TOOLS - cover30+ Powerful Free Small Business Marketing & Management Tools


The Ultimate List of Free Small Business Marketing and Management Tools

All businesses will benefit from finding technology that helps them automate some of the management and marketing tasks that must be done to run and grow a business.  Small businesses, in particular, benefit the most when they free up essential resources like manpower, money and time by using free online tools and software to gather information and get things done.

Finding the right free small business marketing and management tools can be life altering.  And experimenting with free software gives you an opportunity to see if a tool will work for your business and is effective enough to warrant making an investment in the pro, business or paid version.

Here you will find the ultimate list of free small business marketing and management tools but be sure to download the free PDF “Powerful Free Small Business Marketing & Management Tools You Haven’t Tried” above to get an in-depth look at new-to-you but proven free small business tools to try.

Free Google Products

See the Complete List of Google Products

AdWords Keyword Planner – Keyword research tool that allows you to find the keywords to use in your marketing and content to reach as many of the right people as possible.

Google Analytics – Analytics service for tracking, monitoring, and reporting website traffic and user behavior.

Google My Business – Free business listing that lets you optimize your online information with Google to rank higher in relevant search results.

Gmail – Email connected to your Google account that lets you access all of Google’s tools and services.

Google Drive – Get access to files anywhere with 15GB of cloud storage and file backup for your photos, videos, files and more. – URL shortener with built in analytics.

Blogger – Google’s free blogging platform.


Hubspot – Inbound marketing software platform, much of which is free to use including its free Customer Relationship Management (CRM) and Email Tracking software.

SumoMe – A suite of marketing tools, including content analytics, an email scroll box, contact form, image sharer and more.

Ubersuggest – Keyword tool with free KeywordEverywhere extensions for Chrome and Firefox that give you search volume and CPC. – Free alternative to Google AdWords Keyword Planner, giving you 750+ long-tail keyword suggestions for every search term. – URL shortener and link management platform with strong analytics and measurement.

TinyURL – Create shorter URL redirects that never expire and even add to your browser toolbar. – Part of Hootsuite’s bag of tools, shrinks URL so you can share them on social media.

Blogging – free open source blogging management platform with thousands of third-party plugins and add-ons to manage and optimize 26 of the world’s websites.

Medium – Post your best content and Medium delivers it directly the homepage of users who are interested in what you are talking about.  Easy to use publishing tools let you integrate photos, audio, and video to write once and share anywhere.

Tumblr – unique micro-blogging platform good for short posts and images appealing to creative industries.

Portent’s Content Idea Generator – Enter a subject and get a series of content ideas in the form of headlines.

Hemingway App  – Free online version lets you compose content or cut and paste to analyze your content, giving you color-coded alerts of grammar issues.

Small Business Development – Business education and advice from the experts at the U.S. Small Business Administration.

Local Small Business Development Center – Find a local SBA small business development center.

SCORE – A nonprofit that provides education, online learning, and mentorship to small businesses.

Bplans – Business development resource with free templates and samples of business plans, pitch presentations, and SWOT analysis.

Enloop – Create one professional looking business plan complete with 3-year financial forecast reporting and free business plan score.

Images and Creative Design

Canva – Easily create beautiful designs and documents using Canva’s drag-and-drop feature and professional layouts.

Pablo – Buffer’s graphic design program where you can easily create images for your social media in under a minute.

Piktochart – Make your own infographics with Picktochart’s templates and easy-to-use tools.

Easel.lyCreate infographics and other online images using over 1000 reporting, timeline, and process templates.

PicMonkeyFree online photo editing tool and collage maker with a mobile app for designers on the go.

Email & Email Marketing

Boomerang – Add scheduled sending, response tracking, read receipts, click tracking, and email reminders to Gmail – free for the first 10 schedule messages per month.

Unroll.meSee a list of all your subscription email and unsubscribe easily from whatever you don’t want with just a swipe.

MailChimp – Create bulk newsletter content, sending up to 12,000 emails to 2,000 subscribers absolutely free utilizing a huge list of integrations with major sales and marketing platforms.

Benchmark – Customize user-friendly templates for your email marketing, free for life up to 2,000 subscribers and 14,000 emails a month.

Team Communication

Skype – Free video conferencing and internet calling.

Slack – Use to communicate with your team, customers and clients with social media accounts, email, text messages, chat tools, and ten app integrations on the free plan.  You also get two-person voice and video calls and 5GB of file storage.


Docracy – Free collection of legal documents such as employment contracts and service agreements you can negotiate and sign online.

Money Management

Expensify – Expense reporting software that lets you import expenses directly from a credit card for approval and reimbursement to designated checking accounts.

Paypal – Collect online payments from credit cards, PayPal accounts and debit cards.  Create, send and track invoices.  Generate detailed financial report with no sign-up fees (you pay per payment transaction).

Square – Credit card processing platform and point of sale software. Get a free magstripe reader for your mobile device with your free no commitment, no contract account.


Evernote – Collect and share ideas across desktop and mobile platforms as you organize projects with notes and to-do lists as you save things on a platform that is always accessible and in sync.

Easilydo – A smart assistant app that lets you connect to social media accounts, calendars, contacts, and other accounts to put important tasks and reminders in one place.

Social Media

Buffer – Social media posts scheduling with a free browser extension, mobile app, Pablo image creator, video uploader, optimal timing tool, and link shortening.  With the free plan you get one social media platform and the ability to schedule 10 posts to that account.

Hootsuite – Connect three social media profiles to schedule posts, respond to comments and messages, and monitor your profiles and feeds while monitoring post engagement with analytics.

SocialOomph – Schedule tweets and track keywords for up to five Twitter accounts on the free plan with a posting tool that includes a trackable URL shortener.

Stock Images




File Sharing & Storage

Dropbox – The free basic account includes 2 GB of space and the free app to access Dropbox from your computer and mobile devices.  You can earn more space by completing the Getting Started guide, following on Twitter, and referring friends.

Box – Save, access, edit and share your files from anywhere with 10 GB of storage with the free plan.

Apple iCloudStore 5GB of files in iCloud — and access them from your iPhone, iPad, iPod touch, Mac, or PC.

Get your FREE PDF at the top of this post!

Don’t forget to download your free copy of “30+ Powerful Free Small Business Marketing & Management Tools You Need to Try” above.  Let us know in the comments what free small business tools you can’t live without.


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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.