With the largest sales season upon us, it is important that you know how to attract as many customers to your online store as possible. While you could spend thousands on professionals to do the work for you, there are plenty of easy-to-implement, actionable things that everyone is capable of doing to leverage your online reputation and attract the customer base that you are looking for. The most important thing to keep in mind is that your customers are looking for an immersive experience. Focusing too much on one core aspect of your site or web presence will not give you the results that you need to propel your company forward. Below are 3 major areas that you can focus on and tips that anyone could implement at any time.
Streamline Your Look
A good website has what is known as ″responsive″ web design. This is a blanket term for a site that responds to the device on which you view it. This ensures that your design looks good on any platform, according to John Polacek with GetHub. As the number of people who make online purchases on their phones grows, your site needs to be readable on their many browsers.
Another way to make your site look clean is to include white space. Cluttered websites look unprofessional and leave customers feeling confused. This blank space doesn’t have to be literally white, either – any color can work, so long as you leave some breathing room in your site design. This will make it easier for you to communicate who you are, what your site does, and most importantly, display your products.
One of the most important things when dealing with customers is that you appear trustworthy. Appearances are everything when you’re dealing with an online shop and the best way to be reputable is to have all of your practices out in the open. This means that you need to keep your fees upfront. Don’t fall into the trap of making your products ″marked down″ or ″sale″ only to hit your customer with a large tax and shipment fee. This practice accounts for over 40% of shopping cart abandonment, according to Retargeter.com.
When you do make changes to your policies, they should be well marked and talked about on your company’s news blog. Not only will prominent displays of your terms and conditions cut down on any muddied information, you will be able to point to it when questions arise. This form of transparency is one of the most natural to put into practice because as a business owner, you should already have all of your policies written down in an easy-to-read format.
In the modern business world, the key to relevancy is social media. Almost everyone follows at least two forms these days. There are countless outlets, ranging from Twitter to Pinterest. To find the one that fits your company, you should ask yourself what sort of people you tend to cater to as a business. Then find out what social media outlets are the most popular ones for them to use. For example, if your company caters to mostly women, you should run an active Pinterest board, since Pinterest has a much higher concentration of women users.
When interacting with your customers on social media, keep it friendly. Interactions are best if they are a short, direct response to being mentioned. If someone says that they are having a great time with your product, thank them. Conversely, if someone has a problem, address it – but don’t fight back. Being understanding and willing to make things right is the key to turning bad transactions into good interactions.
Word of mouth is still the best way to get your company exposure. Your company’s public face in the Internet age is not something that you can ever hide. Be relatable; your reputation hinges on being trusted. When you deal with customers you need to be friendly, warm, and willing to please. This doesn’t mean that you give in to unreasonable people, but it does mean that you make reasonable concessions to people who haven’t had positive experiences with your products.
Turning them around is the most important way you can improve your reputation, because not only can you win back that one customer, you could also impress everyone who followed the interaction on social media. Some of the most popular reblogs on sites like Tumblr are ones that discuss a person’s interactions with companies. If the company performs well and makes good, that interaction can be seen by thousands of people. The same is true for poor interaction. Make your first impressions count even for people who aren’t yet your customers.