On September 24, Google announced a Google Feeds update called Google Discover that promises to let people “Discover new information and inspiration with Search, no query required.” This update includes a new design for the Search feed that makes exploring your interest easier by uncovering new, interesting content that matters to the search engine user.

Google Discover Google Search New Features SMGoogle Discover Brings New Content Feed Features to Google Search Page

According to Google’s Group Product Manager for Search, Karen Corby, “Since launching the feed, we’ve made it our goal to help you uncover fresh and interesting content about things that matter to you. Now, we’re giving the feed a name that reflects this mission: Discover. With this new name comes a fresh design that makes exploring your interests easier than ever.”

Google Discover Feed New Search FeaturesGoogle Discover gives users customized content feeds even if they have not typed in a search query. The people over at Google have not stated that they would pull from search history to fill up this content feed with links relevant to you. But more telling is the fact that they have not said that Google Discover would NOT use your search history to build your content feed. Either way, Google Discover prompts search users to pick topics of interest to them to fill up the feed.

In addition to fresh content, Google Discover will deliver evergreen content and more visual content such as videos and images that aren’t new on the internet but highly relevant and new to you. All this is happening in an effort to ensure Google stays one step ahead, giving you information you haven’t even started looking for yet.

Additional New Features Included in the Google Discover Update

The Google Feed was introduced last year to put content relevant to you right in front of your face before you even start searching for it. Users see cards with things like sports, news, videos, music, and stories based on interactions with Google and what’s trending in your area and around the world.

With the Google Discover update to Search, the feed is set up to grow and evolve with more interaction with the user. New features include:

  • New Look with a fresh design to make exploring interest easier.
  • New Topic Headers that explain why a card showed up in the feed.
  • Discover Icon next to the topic name to dive deeper or follow.
  • New Content Types that highlight more videos and visual content.
  • Control Icon to indicate a desire for more or less content on this topic.
  • Multi-Language Preferences can be set by topic (ex. Spanish for soccer, English for news)

Discover Now Part of Google Mobile Experience on the Homepage

Google Discover is coming to mobile browsers using google.com giving users a new homepage that includes both search and the Discover feed. No exact date has been given, but it is scheduled to roll out in the next few weeks. When it happens, you will notice a new look for google.com on your mobile devices.

Google Discover Feed New Search Features Mobile

Google Discover Looks Like Social Media, But It’s Not… Yet

Google Discover feeds may give the feel of social media networks like Twitter, Facebook, and Pinterest with the cards and its spooky way of knowing what you are looking for before you look for it. But how it remains different from social media is that you aren’t able to “like” or “upvote” a card. Nor are you able to grow a network of people who like similar cards. So, Google isn’t building a new social media network; not yet anyway. As Google Discover evolves, I hope it retains a clear distinction between what it does and what Twitter or Facebook does.

How Does Google Discover Affect SEO?

So, how do you get your content and your business to show up in Google Discover? “Nobody knows,” is the answer. Well, maybe a few people at Google but outside the palace, Google Discover is too new for us to figure out the algorithm changes that will affect how you optimize for search engine results.

Expect SEO ranking factors to change only slightly as search engines understand the deeply personalized interest of its users and the online journey that happens after interacting with the Discover feed. Ad income remains a priority for Google, so Search upgrades tend to focus on actually making the search experience better for users, so they’ll come back and see those revenue-making ads. Hopefully, that will include releasing some insight on how businesses can optimize their content to show up as relevant for local topics.


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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.