Facebook launches a native store locator that helps people locate and navigate to your nearest store location.

Facebook has proven to be an effective way to reach local customers because you can reach people interested in your business whether they are looking at their phone, tablet or computer.  Facebook’s local awareness ads have been helping businesses connect with people and spread their local message, and the native store locator takes it one step further.  With improved metrics and an offline conversion API, Facebook looks to use local awareness ads to encourage and measure foot traffic and in-store sales.

FB Location Based Relevance Store LocatorNative Store Locator Launched

As mobile search overtakes desktop and laptop searches, over 90% of retail sales still take place in-store according to eMarketer.  With local awareness ads and Facebook Locations, businesses with multiple locations receive more insight into the people nearby and create local ads for each store. This month Facebook launched a native store locator.  The native store locator can be added to any local awareness campaign.  You’ll use it to drive people to your store and measure the amount of store visits and in-store sales from your Facebook mobile ad campaigns.

The native store locator shows Facebook users a map of all the locations of your business nearby their current location.  The user can click on the map in the ad to see information like estimated travel time, address, hours, website and phone number without leaving the ad or app.  Your ads are now a one-touch portal to all the information a buyer needs to get to your brick-and-mortar locations to make a purchase.

FB Store Locator Drive Sales“Store Visits” Metric Added to Ads Reporting

How are your in-store sales affected by your Facebook ad campaigns?  It’s been hard to measure the impact, until now.  By adding “store visits” to Ads Reporting, Facebook has made it easier for you to understand how store traffic has been affected by local awareness ads.  Store visits data is based on information from users with location services enabled on their phone.  Store visits reporting lets you see how many people come to your store after seeing an ad so you can better optimize ad creation and targeting.

Offline Conversion API to Connect Store Sales and Facebook Ad Campaigns

If you want to connect in-store and phone transactions to your ads you can use the offline conversion API.  The offline conversion API lets you match transaction data from your database or P.O.S. system to Ads Reporting.  Now you can see real-time results as transactions happen and gain demographic insight about customers to optimize future ad campaigns and track campaign effectiveness.

Advertising on Facebook – Small and Local Business RESOURCES

Advertising on Facebook can seem complicated.  However, what you will find is it is the same with any new system – once you get it, you’ve got it.  Facebook wants you to get it, so they’ve developed a handful of resources to help you become a better advertiser.

Facebook Blueprint

Completing the Facebook Blueprint is like getting a Masters in Facebook for business.  With over 50 e-learning modules you’ll learn everything you need to know to leverage Facebook features to grow your business.

FB Blueprint ElearningFacebook for Business

Facebook for Business is the hub for doing everything you want to do for your business on Facebook.  You’ll learn about marketing and get to read success stories.  Create your page or create your ads.  Everything starts right here on Facebook for Business, and if you need help, there is a “Learn How” section that gives step by step instructions.

Facebook for Business Store Locator

Facebook Local Awareness Ads

Here is where you get everything on Local Awareness Ads.  Learn how to:

  • Get Started
  • Choose Your Audience
  • Set Your Budget
  • See Your Ad (by device with photos and “Get Directions” buttons)

Facebook Basics

Facebook Basics is a quick and simple overview of using Facebook for Business.  If you have some experience with online advertising, you’ll be able to use this page to be up and running in no time with your Facebook page and ads.  Here you’ll find short write-ups and quick links to:

  • Set Up Your Page
  • Identify Your Audience
  • Create Compelling Content
  • Measure Results and Adjust Campaigns

Facebook Ads Guide

The Facebook Ads Guide is a comprehensive “What, Why, and How-To” on all things Facebook Ads.  Click through for visual tutorials, recommendations, and tips on creating, optimizing and targeting your Facebook ad campaigns.

Facebook Ads Guide Store LocatorObjectives covered include:

  • Clicks to Website
  • Website Conversions
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • Local Awareness
  • Event Response
  • Offer Claims
  • Video Views
  • Lead Generation
  • Brand Awareness

Winning New Customers with Facebook Local Awareness Ads and Native Store Locator

With Local Awareness ads and the native store locator, you can reach people in your area with the information they need to visit your locations.  Stay top-of-mind, build brand awareness, and encourage customers to visit your store locations with a targeted Facebook advertising campaign that reaches your customers when they are ready to buy.

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.