About Zach Anderson

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So far Zach Anderson has created 128 blog entries.

Local SEO for Brick and Mortar Businesses Guide – FREE PDF

Have you been struggling with how to use SEO (search engine optimization) - one of the most effective digital marketing strategies for small businesses - for your brick and mortar business locations? Let’s talk about local SEO, how you can make your business rank higher in local search results, and the free Local SEO for [...]

SMB Lead Generation Strategy – FREE eBook Download

There is a new challenge for SMB’s: Developing an effective lead generation strategy in an internet-dependent marketplace. As consumers become more and more reliant on the internet, there has been a drastic shift in how they research, receive, and pay for products and service. Has your lead generation strategy changed? With a wealth of information [...]

By | April 6th, 2017|Free Resources, Small Business, Tips & Tricks|0 Comments

How to Use Customer Reviews to Market Your Business – Reputation Marketing Basics

Reputation Marketing is, in the simplest terms, using your five-star online reputation to influence customers to do business with you.  Here you’ll learn how to use customer reviews to market your business. Got Questions About Your Reputation & Marketing? We’ve Got Answers. Q. So, how do you get a five-star online reputation?  A. By collecting [...]

2017 Reputation Management Checklist – With Actionable How-To Links

Two questions will tell you if you need this Reputation Management Checklist: When a customer searches for your business, do you know what shows up in search results?   Do search results give the impression you are a reliable and well-liked business? If the answer is no to either of these questions, you’re going to [...]

How to Improve Your Local Ranking on Google – GMB Beginner’s Guide

If your business is not showing up in local search results, you may be wondering how to improve your local ranking on Google. If you want to improve your local ranking on Google, the most important thing you can do is claim and optimize your Google My Business listings. Local results appear for people who [...]

Best Free Small Business Software – SMB Software at No Cost

What is the best free small business software out there?  No need to search all over the internet because we’ve done the research and finding the best free small business software for your SMB is as easy as scrolling down. The best free small business software that is really free - no setup fee, no [...]

By | February 23rd, 2017|Small Business, Tips & Tricks|1 Comment

Building a “Near Me” Search Strategy for Better SEO

With a steady rise in “near me” search queries, adding a “near me” search strategy to your local SEO puts your business in front of customers ready to buy. Over a year ago Google announced that search queries with local qualifiers such as “near me” had doubled in just one year.  More recently Google stated [...]

By | February 16th, 2017|Reputation Management, Reviews, Small Business, Tips & Tricks|0 Comments

The Value of Your Business Reputation

What is Your Business Reputation Worth? Your business reputation plays a critical role in how new customers interact with your business.  Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds.  Underestimating the value of a five-star reputation is a mistake small businesses must avoid, especially when competing with [...]

11 Free Small Business Digital Marketing Tools You Need Now

Whether you are a small business owner or a small business marketer, digital marketing lets your business compete with larger and more well-known businesses. If you haven’t tried or used theses 11 free small business digital marketing tools, the time is now. 11 Free Small Business Digital Marketing Tools You Need Now to Do More [...]

By | February 2nd, 2017|Reputation Management, Small Business, Tips & Tricks|0 Comments

Your 2017 Local SEO Strategy – What is Missing?

Chances are pretty good that your next new customer will come from a customer journey that included an internet search rather than a stroll past your storefront window.  A diversified local SEO strategy puts your business where new customers can find it in the exact moment they are making a buying decision. You already know [...]

By | January 26th, 2017|Small Business, Tips & Tricks|0 Comments