About Zach Anderson

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So far Zach Anderson has created 133 blog entries.

Facebook Advertising – Reach Your Marketing Goals with Ad Objectives

Why You Need Facebook Advertising? If you want to grow your business, you have to reach new customers. You can bet that a large cross-section of your customer base is using Facebook and Instagram every day.  To effectively market your business and increase awareness among the audience that matters to the growth of your business, [...]

By | August 15th, 2017|Free Resources, Small Business, Tips & Tricks|0 Comments

9 Best FREE WordPress SEO Plugins – Interactive PDF Infographic

Search Engine Optimization (aka SEO) is key to ranking higher on search engine results pages where more customers can find your business.  We’ve dug in and created an interactive infographic PDF that gives you the 9 best free WordPress SEO plugins with a brief overview of what each plugin does.  Images link directly to each [...]

By | July 13th, 2017|Free Resources, Small Business, Tips & Tricks|0 Comments

Using & Understanding Google My Business Insights – FREE PDF DOWNLOAD

Using & Understanding Google My Business Insights Google My Business provides a wealth of data and useful tools such as Google My Business Insights to help you get more from your Google business listings. If you have a Google My Business account, you’re a few taps away from knowing every who, when, what, and where [...]

By | June 25th, 2017|Free Resources, Small Business, Tips & Tricks|0 Comments

Reviews Increase CTR – “Get More Online Customer Reviews” CHEAT SHEET

Get More Online Customer Reviews to Increase Search Click Through Rates For a local business, ranking high in search results and increasing search click-through rates (CTR) are two top priorities.  Get more online customer reviews and you can see huge gains in both search ranking and CTR, earning new customers. Local search results are where [...]

Ultimate List of Free Small Business Marketing & Management Tools

It is National Small Business Week, and we’ve been celebrating the entrepreneurial spirit and highlighting the enormous impact that small businesses make in today’s economy.  In appreciation of the contributions small businesses like yours make, I wanted to give you a resource that will help you do more with less.  For small businesses with big [...]

Local SEO for Brick and Mortar Businesses Guide – FREE PDF

Have you been struggling with how to use SEO (search engine optimization) - one of the most effective digital marketing strategies for small businesses - for your brick and mortar business locations? Let’s talk about local SEO, how you can make your business rank higher in local search results, and the free Local SEO for [...]

SMB Lead Generation Strategy – FREE eBook Download

There is a new challenge for SMB’s: Developing an effective lead generation strategy in an internet-dependent marketplace. As consumers become more and more reliant on the internet, there has been a drastic shift in how they research, receive, and pay for products and service. Has your lead generation strategy changed? With a wealth of information [...]

By | April 6th, 2017|Free Resources, Small Business, Tips & Tricks|0 Comments

How to Use Customer Reviews to Market Your Business – Reputation Marketing Basics

Reputation Marketing is, in the simplest terms, using your five-star online reputation to influence customers to do business with you.  Here you’ll learn how to use customer reviews to market your business. Got Questions About Your Reputation & Marketing? We’ve Got Answers. Q. So, how do you get a five-star online reputation?  A. By collecting [...]

2017 Reputation Management Checklist – With Actionable How-To Links

Two questions will tell you if you need this Reputation Management Checklist: When a customer searches for your business, do you know what shows up in search results?   Do search results give the impression you are a reliable and well-liked business? If the answer is no to either of these questions, you’re going to [...]

How to Improve Your Local Ranking on Google – GMB Beginner’s Guide

If your business is not showing up in local search results, you may be wondering how to improve your local ranking on Google. If you want to improve your local ranking on Google, the most important thing you can do is claim and optimize your Google My Business listings. Local results appear for people who [...]