There are a lot of business blogs out there. Even more product and services blogs offering their brand of business advice. Most are hoping you will check out their website and spend some money after finding their blog, but there are some that are genuinely invested in helping small business owners and educating them on how to succeed and grow their business. But which ones are successful in providing the information a small business needs and how can you find them? Whether you are looking for education or inspiration, spending a little time on the right blogs instead of a lot of time on all the wrong blogs will change your life.
I’d like to help, so if you are willing to trust my years of experience operating and working with small businesses and start ups, these 25+ blogs are great reading for improving all aspects of your business. Taking my word for it may not be a fool-proof plan, (even when you consider I weighed things like useful content, the number of unique visitors, google page rank and inbound links) but it’s a good start at finding the best information on the web for small business owners.
Blogs to Follow for Small Business Success
In alphabetical order
BizSugar is a SMB news site where you can find, share and vote to rank small business news and tips. The voting system allows users to put the best information up front so you don’t waste time reading useless articles and the blog highlights need-to-know-now topics that affect your small business. On the BizSugar blog some of the latest post include “Would Online Meetings Work Better for Your Business”, “5 Things Your Latino Employees Wish You Understood”, and “Multiple Marketing Channels Increase Sales.”
Run by the Toren Brothers, the Blogtrepreneur blog provides priceless advice for small business owners and entrepreneurs on starting, managing and growing small business ventures. A few of the latest posts include “3 Unique Elements to Look for in a Franchise”, “Startups: Funding & Business Loans for Women Entrepreneurs”, and “How to Take the Yikes! Out of Yelp.”
Buffer is a tool for scheduling and analyzing your social media posts. The Buffer Social blog promises to bring you thoughts on sharing, creating, analyzing and converting with social media – and they deliver. Some of their latest post include “How to Use Medium: The Complete Guide to Medium for Marketers”, “The Scientific Secrets of Shareable Content”, and “What Should I Post on Facebook? 12 Facebook Tactics Working Right Now.”
Dane Carlson uses the Business-Opportunities.biz blog to curate and share the best and most inspiring business ideas and opportunities out there for entrepreneurs. Recent posts include “20 Questions to Ask Before Becoming a Franchisee”, “10 Tips to Protect Your Business from Cyber Criminals”, and “5 things That are Essential to a Good Business Idea.”
Maybe you have heard of this guy Chris Brogan – successful CEO, world-renowned professional speaker and consultant, and New York Times bestselling author? Better knowns as a super down-to-earth dude who knows everything about content marketing. Well, he’s got this award-winning blog that millions have read and it’s aimed at helping you thrive in life and business by providing actionable steps to get you to where you want to be. Better your life and your business with recent post like “Has Blogging Changed Much Over the Last 17 Years?”, “Content Will Never Be King”, and “Content Marketing as a Food Truck: Rethinking Content Marketing in a World of Splintered Attention.”
Convince and Convert is a collection of digital marketing advisors founded by marketer and best-selling author Jay Baer back in 2008. Without exaggeration you could learn everything your small business needed to know about digital marketing just by reading this blog, as it covers topics from content marketing to social media strategies. Recent posts include “5 Tips to Engage Your Audience with Push Messages”, “How to Choose the Best Mobile Strategy for Your Business”, and “How to Meet Your Audience Where the Action is.”
Duct Tape Marketing is John Jantsch’s blog delivering real-world, budget-minded small business marketing ideas and strategies that he uses when consulting small and mid-sized businesses and training small business marketing consultants world-wide. Recent posts include “Maximizing Your Content Creation Efficiency”, “Why Your Brand Must Own a Single Word”, and “The Most Excellent Qualities of Shareable Content.”
The FitSmallBusiness.com website provides business level reviews and recommendations so you can find the best software, services and financing for your company. The blog gives you even more information to make the best of your small business resources. They even promise to answer all comments left on the blog. Recent posts include “25 Dental Marketing Ideas the Pros Use“, “Best Invoice Software: FreshBooks vs. MHelpDesk vs. Paypal”, “Avoiding Small Business Insurance Mistakes: An Interview with Ralph Blust”, and “SBA Loan Rates – Current Interest Rates and How They Work.”
The Global Small Business Blog is a well-known and often quoted resource for small businesses interested in going global. Since 2004, Laural Delaney’s blog has been helping entrepreneurs and small business expand internationally. Recent posts include “Get Acquainted with the Worldwide Payments Superhighway”, “Entrepreneurs Globally Report a Willingness to Start a Business”, and “8 Signs It’s Time to Go Global.”
Guy Kawasaki’s blog gives entrepreneurs insight and advice from a successful venture capitalist point of view. Guy has worked for, worked with, influenced and created businesses admired worldwide such as Apple, Google, Canva and Evernote. And now you can learn from him through his blog with zen-infused posts like “How to Spread the Word When Information Flows Faster than Clout”, “The Art of Keeping Things Simple”, and “The Art of the Pitch.”
Infusionsoft is a CRM powerhouse for small businesses but the blog has a lot more to offer than product updates. The Infusionsoft blog delivers advice and ideas on attracting and selling to customers, and creating a success mindset to help your small business thrive. Some of the latest blog posts include “Everything You Always Wanted to Know About Small Business Loans but Were Too Afraid to Ask”, “Creating a Social Media Plan That Pays Off”, and “How I Grew My Business and Retired My Husband.”
KISSMetrics is a digital marketing website focused on tracking, analyzing and optimizing digital marketing performance. They are all about using Google Analytics to figure out who your customer is, where they are hanging out and how to market to them. The KISSmetrics blog does a great job of keeping you up to date on all things analytics and digital marketing. Some of the latest posts include “The Must-Have Elements of a Great Support Portal”, “The Five Fatal Mistakes to Avoid When Building Your Scalable Revenue Machine”, and “5 Ways to Make Your Shipping More Brandable.”
Marketing Sherpa is all about the facts and stats so if you are looking for guides, articles and reports based on research, statistics and high level tracking then you are a Marketing Sherpa type of business owner. Unlike other websites selling consulting or a service, they are a research institute specializing in tracking all aspects of marketing. Blog posts include “Mobile Email: Tips on Getting Started”, “How Automation Transformed a Distributor’s Online Business”, and “Ecommerce: How to Preserve Your Brand Globally.”
Moz is a company full of search engine marketing pros that help websites with Google ranking, branding, content and optimizing how they appears online. The Moz Blog covers a wide range of all things digital marketing and improving your SEO. There are literally thousands of blog posts meaning a good search can probably find you the SEO information you want and following this blog keeps you up to date on the changes that affect how your business shows up online. Recent post include “How to Keep Your Site Fast for Mobile-Friendly”, “Elements of Personalization & How to Perform Better in Personalized Search”, and “The Incredible Shrinking SERP – 2015 Edition.”
Score is an organization committed to growing the small business community through mentoring and education. The Score blog offers business advice from in-the-trenches experienced experts on startups, running and growing your business, marketing, finance, technology, and management. Recent blog post include “Measuring Brand or Company Awareness”, “7 Secrets to Making Successful Outbound Calls”, and “The Best Time to Review and Update Your Business Plan.”
Rieva Lesonsky, Maria Valdez and Karen Axelton partner to share their unique entrepreneurial and startup experiences with a blog that is both empathetic and motivating. As former and current CEOs, executive editors, consultants and small business owners these ladies know what they are talking about. Recent posts include “How Your Small Business Can Benefit from Cloud Technology”, “Winter Woes, Employee Engagement, Creative Tax Write-Offs and More”, and “Is the Family Business Becoming a Dinosaur?”
Founder Becky McCray gives her advice from a small town business point of view that is insightful for all levels of small business. Focused on providing an educational and thought provoking resource for small town and rural businesses, this blog is so much more and many small business owners will be able to relate to the stories and learn how to improve their business. Recent post include “Six Ways to use a Tablet to Boost Your Small Business Productivity”, “How Small Businesses Can Beat the Big Boxes: Be Nice”, and “Think Process, Not Product, When Doing Small Business Planning.”
SBA.gov may be the most well-known online resource for small businesses but did you know they have several blogs segmented to help you get exactly the information you need? SBA.gov blogs and sample posts topic include:
Starting a Small Business – “Small Business Development Centers – Get Help Starting and Growing Your Business from Your Local SBDC”
Financing – “How to Improve Your Chances of Getting a Loan with a Bulletproof P&L Statement”
Health Care – “At the Crossroads of Health Care and Innovation”
Managing a Business – “8 Small Business Tax Preparation Mistakes to Avoid”
Contracting – “How to Become a Small Business Government Contractor of Choice”
Industry Word – “Use Lean Planning to Optimize Management”
Small Business Branding has a panel of experts that cover the branding and marketing topics and skills small businesses need to learn and utilize to grow. Recent posts include “Using Your Tax Return to Jumpstart Growth”, “Using Segmentation Strategy to Connect with Your Customers on a Deeper Level”, and “The World of Brand Awareness has Changed – Sort Of.”
Small Business Mavericks is a company that focuses on online marketing. Everyday Caroline Melberg serves up a not-to-be-missed blog post on small business topics such as internet, local, mobile and email marketing as well as SEO, website development and social media. Some of her latest posts include “How Many Dead Ends Are on Your Site?”, “What Happens in a Marketing Silo?”, and “Do You Trust Your Audience.”
Since 2003 Small Business Trends has been guiding small business owners, entrepreneurs and the people who interact with them. Well known for having hundreds of expert contributors who share resources, news and advice to help today’s small business. Recent posts include, “Why Small Businesses Haven’t Been Giving Raises”, “10 Tips for Using Visual Media to Improve Your Business”, and “It’s Friday Night. Do You Know Where Your Customers Are?”
Social Media Examiner is the how-to guide on all things social media. Post are in-depth, educational and instructional. Following this blog is essentially like attending a social media certification program. Learn from the best and the brightest with posts like “How to Set Up Facebook Dynamic Product Ads”, “7 Ways to Use Video to Boost Your Social Media Marketing”, and “Pinterest Marketing: Your Complete Guide to Pinterest Success.”
Social Media Today dives deep to create and curate conversations around innovative business practices so you can make your work more relevant and meaningful. The website is packed with dynamic content including white papers, webinars and infographics while the blog keeps you up to date on the social media topics, tips, interviews and reviews you need read to lead your small business into the future. Recent post include “7 Ways to Write Awe-Inspiring Copy for Yawn-Inspiring Niches”, “The Latest Google Update: Find Out Whether Your Site Passes the Google Test”, and “The World’s 21 Most Important Social Media Sites and Apps in 2015.”
I’d be remiss to not put the Reputation Loop Blog on the list. We work hard to bring local and small businesses the knowledge they need to improve their online presence and grow their business and invite you to click around to learn more. And we’d love to hear from you what blogs you feel are missing from this list or what topics you’d like the Reputation Loop Blog to cover.
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