Utilize these 10 Free Social Media tools to manage and analyze your social media, engage your customers and prospects, and better market your small business in 2017.

Running a small business comes with a never ending to-do list of things that need to be accomplished yesterday. Sales, hiring, inventory, marketing, customer service, and oh yeah – you were supposed to conquer the world of social media promotion years ago. Start 2017 on the right foot by trying out these free social media tools that other small businesses swear by.

Social media allows you to engage with customers and leads just like the industry leaders in your line of business. You can neither put off managing an effective social media presence, nor risk doing it wrong and waste time being ineffective.

10 Free Social Media Tools for 2017 – Small Business List


Buffer is a scheduling tool that lets you easily and quickly share and schedule posts to your various social media profiles.  You can schedule posts in advance or share what you are reading immediately to multiple networks letting you manage all of your profiles in one dashboard.  What makes Buffer stand out is the analytics they provide to track engagement and interactions of your posts.


With access to over 600K+ images and two dozen fonts, Pablo lets you easily create graphics for your social media posts.  Created by Buffer, you can share the graphics you create directly from Pablo or download to use anywhere and anyway you like.  One of the best features of Pablo is it makes it easy to resize your graphic to use on multiple popular social networks.

pablo free social media toolsHootsuite

Hootsuite promises to help you do more with social media, in less time.  A popular social media manager, Hootsuite lets you manage your social media on multiple networks in one place. The free plan includes three profiles with basic analytics, post scheduling, and integration of two RSS feeds.  You also get 10 customized content suggestions to make it easier to fill up your social media posting schedule.


If you need free high-resolution photos with no restrictions, then Unsplash is a fantastic resource.  Chooses from thousands of photos and use them to create social media posts and graphics for all of your marketing channels.

ALSO READ: CHECKLIST – Picking the Best Social Media Network for Your Business


SocialRank helps you understand your Twitter and Instagram followers.  By understanding your audience, you can create the engaging content that increases conversions.  This tool lets you sort your followers by who is most influential and most engaged, filter by bio keyword and hashtag use, and pinpoint the right people by number of followers and activities. The free plan includes filtering and sorting followers, connecting multiple profiles and viewing full follower profiles.


Ad Parlor Mockup Generator

Ad Parlor is a platform for optimizing and executing social and video advertising.  They are awesome because they have a free Ad Mockup Generator you can use for Facebook, Instagram, Twitter and Pinterest. Use it to get a preview of exactly how your ad will look across different publishers, placements, desktop, and mobile platforms.  Ad Parlor provides the recommended and hard character text limits for all ad types as you build your mockup.  Images for any ad type adjust to fit your design and it’s absolutely free.


A digital marketing tool to analyze your website, Uprank builds a tasks-based digital marketing strategy for your website.  You enter your website URL, and Uprank analyzes half a dozen aspects of your site but our focus here is on the social media marketing strategy included in the digital marketing to-do lists you’ll receive.

HubSpot Marketing Grader

Get a detailed analysis of your marketing efforts, including social media, with HubSpot’s website grader.  You simply put in your website URL and email to receive a report. In under 30 seconds, it analyzes all of your marketing (not just your website) to review over 30 different factors and then provides an overall Marketing Grade on a 1-100 scale. Results will give you a starting point of where you need to make improvements for your social media management and marketing in 2017.



Canva is a super simple graphics tool for creating social media images.  Loaded with pre-sized social media templates, and endless graphics and fonts, Canva lets you create professional looking graphics with its easy drag-and-drop function and a huge library of examples you can use for inspiration.  New to creating graphics for your website, blog, or social media posts and profiles?  Canva also has free tutorials to help you become a master designer quickly.


Audiense Twitter Analytics

Audiense is a paid consumer insight and engagement platform that identifies and helps you connect with people and audience segments.  However, if you have less than 5K followers, you can sign up to use their free Twitter Analytics tool. Get demographics and influencer rankings on your followers.  Find out the best time for you to tweet. Find interesting people to follow and easily locate Twitter users you want to add or remove from a list.

ALSO READ: Increase Social Media ROI

More Social Media Tools for 2017?

Are you already using some of these tools?  Are there other free social media tools you’re using?  Share what is working for you in the comments so others can get a jump on managing their social media in 2017.


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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.